28. August 2024

ARQIS has advised Cherry Ventures and Mosaic Ventures on the sale of their shares in Ninetailed to Contentful.

Contentful acquired through is German subsidiary Contentful GmbH the shares from the lead investors Cherry and Mosaic as well as the shares from the other shareholders, including the founders Alexander Braunreuther and Andy Kaiser.

Contentful with its headquarter in San Francisco, California, is a leading composable content platform that allows users to orchestrate and structure digital content. Ninetailed is a pioneer of structured content personalization and experimentation. Unlike legacy solutions, the combined offering will leverage the power of composability, an API-first architecture, Generative AI, and lightning-fast edge delivery. Customers will have the ability to quickly and easily identify, select, experiment, and analyze personalized experiences across channels without creating new workflows. This will enable brands to generate higher Return on Investment (ROI) from their content and data investments and ultimately increase revenue through tailored customer journeys.

“Joining forces with Contentful means customers will benefit from a fully integrated, AI-native personalization solution paired with a robust composable content platform,” said Ninetailed co-founder and CEO Andy Kaiser. “My fellow co-founder Alexander Braunreuther, the Ninetailed team and I are beyond thrilled to be joining Contentful where we’ll have the opportunity and resources to rapidly iterate and bring category-changing innovations to market.”

Cherry Ventures is an early-stage venture capital firm led by a team of entrepreneurs with experience building fast-scaling companies such as Zalando and Spotify. The firm backs Europe's boldest founders, usually as their first institutional investor, and supports them in everything from their go-to market strategy and the scaling of their businesses. Cherry Ventures has previously invested in the seed stage of over 100+ companies across Europe, focussing on climatetech, agritech, fintech, ecommerce, software, AI and more.

Mosaic Ventures is a Silicon Valley-style venture capital firm based in London, focused on Series A. They were the lead investors in the company’s $7.7 million Series A financing round. Mosaic Ventures’ partners have 60+ years of investing and operating experience in Europe and US West Coast with a focus on AI applied across SaaS, Fintech, Marketplaces, Digital Health, and EdTech.

The ARQIS team was led by Dr. Lars Laeger who already advised Cherry Ventures in the past on several pre-seed and seed investments in software/AI based start-ups.

Advisors Cherry Ventures and Mosaic Ventures

ARQIS (Dusseldorf/Munich): Dr. Lars Laeger (M&A, Lead), Marcus Nothhelfer (IP/Commercial); Counsel: Jens Knipping (Tax); Managing Associates: Benjamin Bandur, Dr. Denis Schütz (both M&A), Rolf Tichy, Nora Stratmann (both IP/Commercial); Associates: Conrad Wiza, Giulia Kögel (both M&A); Dr. Bernhard Gröhe (Regulatory); Legal Specialist: Konstantinos Strempas (M&A).